Corporate Design
MUT
The corporate design for the Munich Ukrainian Tutors encompasses various elements such as the logo, color palette, typography, and overall visual style. The intention is to convey to people that learning a new language can be not only educational, but also entertaining and enriching.
The product:
A design of the logo and overall brand identity.
Project duration:
December 2023 - February 2024
Sketches
In these sketches, I experimented with the letters and aimed for a fun look that appears youthful and exciting for a young audience.
Typography
The font family “Outfit” was chosen for its fun and playful shape that aligned with the visual goal for the overall brand design.
Color Palette
A colorful palette with vibrant colors are applied to evoke positivity and feelings of joy. These colors create an emotional connection with the audience and gives a sense of inclusivity. They also provide an appealing contrast when applied to different materials in a brand design.
Logo
In this final logo, I chose friendly typography to convey a sense of playfulness. I incorporated an element that symbolizes the enlightenment gained from learning a new language, while simultaneously representing the act of speaking.
Let's get in contact!
Thanks for visiting my portfolio! Feel free to send me an email at melissa.alley.design@gmail.com.