Corporate Design
Cocoa Mood Chocolate
The goal of this design was to create an organic chocolate packaging that conveys an impression of affordability.
Therefore, I deliberately chose cheerful colors and appealing typography. The visual design aims to create a positive. freindly and accessible image without giving the impression of being expensive.
The product:
A cheerful and approachable package design for a chocolate bar, designed to delight consumers at first glance. Its friendly visuals and inviting style make it easy to connect with, ensuring the chocolate stands out while remaining accessible to everyone.
Project year:
2023
Sketches
For the chocolate packaging, I sketched a cocoa fruit to give it a natural look. This element communicates the use of organic and natural ingredients and appeals to consumers who value sustainability and health-conscious choices.
Colors
A palette of vibrant colors combined with browns evokes both emotional excitement and a sense of natural, organic quality.
Let's get in contact!
Thanks for visiting my portfolio! Feel free to send me an email at melissa.alley.design@gmail.com.